The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. In the. Color For Profit Review: After I’ve read the book Why People Buy from the same author (Louis Cheskin) I decided to read this one as well to see. This book is about Marketing and it was written by Louis Cheskin, who was a director of Color Research Institute in ‘s, and this book is from.

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Jul 07, Oleg marked it as to-read. In the late s, there were several consultants using this approach, then called motivational researchfor market research based on lohis understanding.

Steven Grantham marked it as to-read Jul 23, Samples were mailed to users cheskih told chezkin the formulations were different. Actually, a marketing program de pends on all four, equally. Most people make unconscious assessments of a product, service, or event not only based on the item itself, but on secondary sensory input associated with the item, which all contribute to one general impression – whether intended or not, accurate or not.


Furthermore, when the company proclaimed ‘It tastes just like Butter,’ they had scientific ‘proof’ to back this statement up. Joshua marked it as to-read Mar 07, Often his research led to understanding that added value and changed the product or service offering in valuable ways. Privacy Policy Terms and Conditions. The Psychology of Consumer Behavior.

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Nowadays, there are companies who even hypnotise focus groups of consumers to reach their innermost associations. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.

More Secrets of Consulting. Please re-enter recipient e-mail address es. Your rating has been recorded. These two companies met success with their Freudian approach to marketing.

Your request to send this item has been completed. For example, initially McDonald’s operated burger-stands designed for walk-up service.

The obvious solution was to add yellow cheslin where the law allowedbut that didn’t mean that consumers would find it acceptable.

But since this book is fairly old, I can understand it. The name field is required.

That is helping me to get more books and write more reviews. If you already been through all of this, than you might not find this information useful because you know it all already.


Teams for a New Generation. East Oouis Designer Men’s Fashion. There’s a problem loading this menu right now. Erik Reagan marked it as to-read Mar 20, Amazon Renewed Refurbished products with a warranty. I read this book on Scribd. Cheskin employed the scientific method in marketing, testing his hypotheses of product acceptance by observing customers, which was a unique approach at the time. Archived from the original on Get to Know Us.

Color For Profit by Louis Cheskin Review – I’m Educating Myself

Get fast, free shipping with Amazon Prime. Cheskin’s research didn’t lohis explain why these associations existed, but he confirmed that they did play an important role in both customer choice and satisfaction. If you click on the link above you will be redirected to Amazon where you can buy this book, or any other book sor article s that you wish. You submitted the following rating and review.