Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access. Already read this title? Why does Distance Still Matters matter? This framework can help to identify mattesr ways in which potential markets may be distant from existing ones.

For Instructors Request Inspection Copy. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options. The country you have selected will result in the following: Learn More about VitalSource Bookshelf. By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.


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Distance still matters. The hard reality of global expansion.

We provide a free online form to document your matterrs and a certificate for your records. Pankaj Ghemawat’s Distance Still Matters: We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

The Hard Reality of Global Expansion. The student resources previously accessed via GarlandScience.

Her research is in management and strategy, with a particular focus on cultural industries. Toggle navigation Additional Book Information.

All instructor resources are now available on our Instructor Hub. The Bookshelf application offers access: What does Distance Still Matters say?

Please accept our apologies for any inconvenience this may cause. It could be through conference ghemwaat, group discussion or directed reading to name just a few examples.

Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories. Companies routinely overestimate the attractiveness of foreign markets.

Product pricing will be adjusted to match the corresponding currency. Description Table of Contents Author s Bio. What are VitalSource eBooks? The CAGE framework of distance presented here considers four attributes: CPD consists of any educational activity which helps to maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards.


Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion

Exclusive web offer for individuals. The title will be removed from your cart because it is not available in this region. His research focuses on how organizations can support innovation dispersed across international contexts. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion.

Pankaj Ghemawat

Request an e-inspection copy. The problem diztance rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments.

Most of these costs and risks result from the barriers created by distance.